Merino wool is a natural fiber that is eco-friendly and biodegradable with incredible thermoregulatory properties. Merino wool is a comfortable and breathable fabric suited to all weather conditions. In colder climates, the natural fibers trap air to help insulate the body. In warmer conditions, the fabric absorbs moisture away from the skin, helping keep the body cool and dry. The fibre is soft and non-allergenic, making it ideal for sensitive skin.
Unlike synthetic materials that ultimately end up in landfill, merino wool biodegrades back into the soil and degrades in approximately four months under normal conditions and even quicker in warm and moist ecosystems. The wool is made up of the protein keratin, so microorganisms like bacteria and fungi break down the protein building blocks which leads to producing vital plant nutrients like nitrogen, magnesium and sulfur back into the soil. Its excellent water retention properties promote better plant growth and better biodiversity when embedded in the soil.
Regenera’ve agriculture is a method of farming which improves ecosystems and the resources it uses, rather than deple’ng them. Mixed farming with sheep can include rota’onal grazing and cover crops to improve the soil structure and health. This system leads to beQer bio-diversity, improved micro nutrients in the soil, higher quality vegeta’on and creates more natural environments without requiring ar’ficial inputs or chemical fer’lisers.
An increase of free carbon in the atmosphere causes an increase in global warming effects. Sheep and wool are part of the natural carbon cycle, which decreases carbon emissions through carbon sequestra’on. This process involves wool biodegrading and enriching the soil for beQer plant growth, the plants then absorb the carbon from the atmosphere which will be consumed by sheep.
The excessive energy costs of using washing machines and cleaning products, on top of millions of microplas’cs going into the oceans are not good for the environment. Merino wool is naturally odor-resistant and is characterised by its an’bacterial ability. This means less washing, so you will get a longer lifespan out of the fabric. This leads to reducing greenhouse gas emissions by purely wearing your clothing for longer.
With each merino sheep comes a posi’ve recyclable footprint. Sheep are part of the natural carbon cycle, consuming the organic carbon stored in plants and conver’ng it to wool. Merino wool biodegrades readily on land and in water, as a protein based fibre, wool does not contribute to microplas’c pollu’on and promotes beQer plant growth due to its water reten’on proper’es to enrich the soil.
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